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Job Opportunity: PPC & Video Account Manager

 
Date   Mar 14
 
Listing No.   IE255921
 
Sector   Internet, eCommerce & Social/Digital Media
 
Region   Center
 
City/Yishuv   Tel Aviv
 
 
PPC & Video Account Manager
 
The PPC & Video AM is responsible for managing paid campaigns for a rapidly expanding product. You’ll carry out the day-to-day management of paid campaigns (video/display/search); launching, monitoring and maintaining campaigns, undertaking keyword research and A/B testing, allotting budgets and bids, writing ad copy and working closely with the creative team in the creation of video ads, display banners and Landing Pages.

Responsibilities

Create, manage and optimize Video and Display campaigns
Create, manage and optimize search campaigns in English and other languages
Create, manage and optimize Remarketing campaigns
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns
Track, report, and analyze campaigns
Perform ongoing source discovery, expansion and optimization
Research and implement optimization recommendations
Research and analyze competitor performance
Research and analyze industry changes/developments in Video and Display advertising

Requirements

Proven experience (2 years minimum) managing large scale (at least $100K a month) video campaigns in Youtube / display campaigns in GDN (+ Other platforms – Advantage)
Proven SEM experience managing large scale global PPC search campaigns across Google, Yahoo and Bing
Passion about the online marketing and a solid understanding of performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in Video and Display advertising
Highly motivated, self-motivated, goal driven and result oriented.
Ability to think creatively and work independently
Strong analytical skills and ability to draw conclusions and determine strategies based on data
Strong organizational skills, time management and attention to details
Ability to manage and prioritize multiple projects and tasks simultaneously
Fluent in English, Spoken/written

Nice to haves

Experience in Social Media advertising managing global PPC campaigns across Facebook, Twitter, Instagram, etc.
Experience with A/B and multivariate experiments
Google Analytics experience
Experience working with automation / smart optimization platforms
Fluent in other languages
Media Buying and Programmatic experience
 
 
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