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Job Opportunity: PPC Account Manager

 
Date   Mar 14
 
Listing No.   IE255922
 
Sector   Internet, eCommerce & Social/Digital Media
 
Region   Center
 
City/Yishuv   Tel Aviv
 
 
PPC Account Manager
 
The PPC Account Manager is responsible for managing both Social Acquisition and SEM campaigns for a rapidly expanding product. You’ll carry out the day-to-day management of PPC campaigns in Facebook, Google and Bing; launching, monitoring and maintaining campaigns, undertaking creative research and A/B testing, allocating budgets and bids, writing ad copy and making recommendations on landing pages.

Responsibilities

Create, manage and optimize PPC campaigns in the different platforms (Facebook, Twitter, Google Ads, Bing Ads).
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in PPC campaigns.
Track, report, and analyze PPC initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Perform ongoing target audience discovery, expansion and optimization.
Research and implement optimization recommendations.
Research and analyze industry changes/developments in social advertising field.

Requirements

Proven Social advertising experience (2 years minimum) managing large scale (at least $100K a month) global PPC campaigns across Facebook, Twitter, Instagram, etc.
Proven SEM experience (1 year minimum) managing global PPC campaigns across Google and Bing.
Experience in other platforms – an advantage.
Passion about online marketing and a solid understanding of performance marketing, conversion, and online customer acquisition.
Experience with A/B and multivariate experiments.
Up-to-date with the latest trends and best practices in the Online Marketing world.
Highly motivated, self-motivated, goal driven and result oriented.
Ability to think creatively and work independently.
Strong analytical skills and ability to draw conclusions and determine strategies based on data.
Strong organizational skills, time management and attention to detail.
Ability to manage and prioritize multiple projects and tasks simultaneously.
Fluent in English, Spoken/written – Must / Other Languages – Advantage.
 
 
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