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Job Opportunity: Marketing Business Analyst

Date   Jan 22
Listing No.   IE254977
Sector   Sales, Marketing & Business Dev.
Region   Center
City/Yishuv   Rosh Ha-ayin
Marketing Business Analyst

As a Lead Generation analyst, your primary role will be to own the funnel management of the company’s lead generation process while working in our comprehensive multi-channel marketing campaigns that drive new customer acquisition.


• Manage and execute the strategy for demand generation
• Generate reports and ROI tools for the Marketing management to monitor and manage the marketing activities spent effectiveness.
• Collaborate with our Marketing & Sales teams to maximize effectiveness and ensure alignment with all Sales and Marketing goals
• Understand and report marketing activities effectiveness (ROI) insights and conduct research through the funnel management to identify the leading marketing channels that target high-value prospects.
• Provide daily guidance to users worldwide of the systems in the marketing and sales departments
• Align with the company’s go-to-market strategies, demand generation campaigns and outline overall planned activity
• Identify specific needs in the system according to existing processes in the organization
• Conduct system training for new users and periodic training for existing users


• BS/BA in Marketing or related field
• 3+ years of demand marketing and digital experience
• Marketing automation and high level of Salesforce CRM efficiency
• Proven analytical skills and ability to measure activity and trends resulting in solid market campaigns
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