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Job Opportunity: Marketing Automation Manager

 
Date   Apr 15
 
Listing No.   IE256690
 
Sector   Sales, Marketing & Business Development
 
Region   Center
 
City/Yishuv   Hod Hasharon
 
 
Marketing Automation Manager
 
Looking for a high energy, highly-organized and analytical Marketing Automation Manager to lead the Marketing Automation platform. The Marketing Automation Manager will report to Head of Global Demand Generation.

This individual requires a unique balance of hands-on work, creative thinking, analytical, well organized and mainly passionate about digital marketing in general and marketing automation specifically.

Responsibilities

Work in collaboration with marketing counterparts (Product Marketing, Demand Generation, Creative team members), lead, develop and execute marketing automation programs to support the entire customer lifecycle
Design, build, launch and maintain new email programs such as webinars, ebook & white paper download etc.
Partner with Salesforce CRM team and maintain the integration of Marketo and Salesforce CRM for the marketing information of leads, contacts & campaigns. Cooperate with the team on an on-going basis to eradicate errors between the two systems, identify root causes and develop action plans to resolve issues in a timely manner
Maintain scoring & nurturing program to ensure constant lead pipeline to SDRs
Drive A/B testing for email content and subject lines and report out finding
Produce monthly email performance reports
Manage and optimize email segmentation and overall list hygiene
Influence process improvement
Ensure we are adhering to CAN-SPAM, GDPR, and other regulatory requirements

REQUIREMENTS

Bachelor’s degree in Marketing or related field
1-2 years of experience with a marketing automation software Marketo preferred but not limited to
experience with HTML coding, Google Analytics and UTM coding/tracking tags
Strong sense of quality control and attention to detail
High sense of urgency and ability to multi-task managing multiple projects and initiatives in a fast-pasted environment
 
 
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