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Job Opportunity: Marketing Automation Manager

Date   Sep 25
Listing No.   IE252191
Sector   Sales, Marketing & Biz Dev
Region   Center
City/Yishuv   Ramat Gan
Marketing Automation Manager
As our Marketing Automation Manager, you will have a rare opportunity to lead B2B marketing automation efforts with a B2C-like funnel. Manage a growing database of over half a million contacts and optimize your campaigns for maximum impact on major company objectives (sales, usage, retention, reactivation and upsells).

Test, analyze and learn what businesses truly need (assets, promotions and content) in order to convert to the next stage of the funnel and more importantly to grow and succeed with Promo. You will work closely with marketing, product and R&D teams and will be a key part of the company's growth and success

Your day to day responsibilities will include:

Define, develop and drive our core email marketing strategy + structure, and carry out the execution of all initiatives in this field.
Lead our migration to a new marketing automation platform and manage the implementation of the new system and email structure.
Lead the planning and execution efforts for daily marketing emails and in-app messages. Partner with the creative team to develop the most successful email messaging, templates, landing pages, creative and campaign flows.
Work closely with the content team to find the best email subject, pre-text and copy, while often writing drafts, providing feedback and guidelines that are based on best practices and data.
Analyze user behaviour data to find new opportunities for trigger based emails and drip campaigns in terms of the right segments, events and timing.
Monitor and optimize email campaigns to achieve the desired business objectives across the email funnel (open rate, CTR, conversions, unsubscribe, etc). Constantly A/B test and analyze results to learn what works.
Conduct QA for all aspects of email communications including links, content, landing page content and subject line.
Present and communicate results and recommendations to key stakeholders.
Create, format, and modify emails using HTML by working with designers and developers.
Work with BI and developers to maintain the events, fields and health of the email marketing platform and database.

What do you need to succeed?

Native Level English.
2 years experience in Email Marketing / Marketing Automation Role.
Experience with a Marketing Automation / Email Marketing platform (Marketo, Oracle, HubSpot, Pardot, Intercom, etc…) at a B2B / SaaS startup or company.
Creative while you may not write all the content on your own, you need to have a “knack” for content and copywriting.
Excellent Excel skills.
Proven analytical proficiency, problem-solving abilities and both results and detail oriented.
Self-motivated, proactive team player with a positive attitude.
Strong communication and interpersonal skills.
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