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Job Opportunity: Head of Content - Gaming BU

 
Date   Apr 19
 
Listing No.   IE257141
 
Sector   Technical/Content/Copy Writing & Marcom
 
Region   Center
 
City/Yishuv   Tel Aviv
 
 
Head of Content - Gaming BU
 
As part of the launch of a new comparison brand targeting the UK market, we are looking for a content hero to lead our content efforts. If you love the written word but are unafraid of video content; If you are passionate about the way content impacts consumers, If you’re excited by engaging and playful content that gives value to users, and if you thrive in performance-driven environments – then this is your once-in-a-lifetime opportunity to apply your talent and give your passion to a meaningful endeavor.

Responsibilities

Build the content strategy for a developing consumer brand informed by user insights, SEO opportunities and performance challenges.
Solidify the brand’s tone of voice that reflects a happy balance between playfulness and credibility and apply with scrutiny and diligence across content creation.
Define the processes that turn business requirements and consumer insights into engaging content
Manage the production of content by both in-house and freelance writers, from devising specific briefs for content assets (articles, reviews, blog posts, and others), to monitoring quality and editing submitted content - turning it from good to amazing.
Keep a finger on the pulse of the latest trends in content marketing and implement relevant innovations
Collaborate with branding, product, marketing and business development teams to build a leading consumer brand.

REQUIRED SKILLS

Native English speakers only (UK English – advantage).
At least 5 years of experience in editorial and content creation roles, at least 3 years of experience in online content marketing.
Understanding in the field of online gaming and sports - an advantage.
Experience in building content strategies from the ground up.
Experience in creating playful and engaging content in various formats - written, visual, video, etc.
The ability to drives creative content that performs and appreciation for the value of A/B testing and a KPI-focused mindset.

Please include links to various formats of published content samples (social, visual, editorial etc.) in your CV, not as attachments.
 
 
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