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Job Opportunity: Digital Marketing Manager

 
Date   Dec 17
 
Listing No.   IE253901
 
Sector   Accounting, Economics, Analysis & Statistics
 
Region   Center
 
City/Yishuv   Kfar Saba
 
 
Digital Marketing Manager
 
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
· Design, build and maintain our social media presence
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Identify trends and insights, and optimize spend and performance based on the insights
· Brainstorm new and creative growth strategies
· Plan, execute, and measure experiments and conversion tests
· Collaborate with internal teams to create landing pages and optimize user experience
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· Instrument conversion points and optimize user funnels
· Collaborate with agencies and other vendor partners
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

· Proven working experience in digital marketing
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Experience in optimizing landing pages and user funnels
· Solid knowledge of website analytics tools
· Experience in setting up and optimizing Google Adwords campaigns
· Strong analytical skills and data-driven thinking
· Up-to-date with the latest trends and best practices in online marketing and measurement
· Competence in the following software is also a plus: • Adobe CS - InDesign, Illustrator & Photoshop
· Fluency in written and spoken English is required; additional foreign language proficiency is a plus
 
 
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