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Job Opportunity: Casino Analytical Marketing Manager

Date   Apr 19
Listing No.   IE257253
Sector   Hi-Tech, Technology & IT
Region   Center
City/Yishuv   Raanana
Casino Analytical Marketing Manager
A global online company, a leader in its field is looking for a business oriented, excel wizard who understands customers and knows how to turn patterns into insights. They will be responsible for analyzing players activity and investigate players patterns, creating automated marketing campaigns & projects based on player behavior analysis.

As an Analytical Marketing Manager you will be responsible for:

Maximizing players’ lifetime value by creating and implementing automated campaigns through the most advanced communication channels
Monitor VIP players and create auto actions based on their triggers
Analyze and optimize customer behavior data to identify and block unfair gaming activity
Work closely with our overseas English speaking team and analyze their activity
Test, monitor and optimize marketing offers by using multiple test methodologies and initiate marketing projects
Work with Multiple interfaces: Copy and Creative team to design and create HTML templates, Campaign Manager to design logic & Tech team

This job is for you only if you have:

Excellent expertise in Excel
Sharp analytical skills
Fluent English
Bachelor’s degree in Economics / Industrial Management.
Ability to derive insights from data and use them to develop actionable tasks/campaigns
Project management skills from top to bottom
Team player

You may also have:

Deep knowledge in SAP BO
Experience in SQL
Experience in marketing analyst roles in the online industries
Experience in product / product marketing
Experience with Unica or other Campaign Management Software
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