Microsoft Israel in recruitment drive
מאי 26, 2008. GlobesMicrosoft Israel's R&D Center has launched a recruitment campaign in order to position it as the best place to work for the country's best minds. The campaign includes the placement of an interactive billboard at Hapil Junction outside Tel Aviv, which leads to the center. The billboard poses riddles to challenge computer programmers, and asks them to send an SMS with the answer and directs them to the R&D Center's special website.
The billboard will update the answers online. It is also possible to send new questions via the website.
Ad agency JWT Israel is handling the campaign, which costs NIS 1.5 million.