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Job Opportunity: User Acquisition Manager - Google

Date   Jul 07
Listing No.   IE266804
Sector   Internet, eCommerce & Social/Digital Media
Region   Center
City/Yishuv   Herzliya
User Acquisition Manager - Google
The Marketing Department is the fastest-growing department , and its focus is not merely to expose as many people as possible to our games, but rather to bring our games to true gamers through rigorous analytics! Our goal is to optimize our campaigns with the most effective combination of graphics, text and reach to make sure that our games reach those unique individuals who would enjoy them the most.

As a part of our Google UA team, you will be responsible for large PPC accounts. You will be expected to be hands-on of large-scale advertising budgets - to develop campaign strategy, conduct A/B tests, reporting and analyzing your activities, conduct market, and competitors research, as well as being creative.

Job responsibilities:

Setting, optimizing and scaling Google Ads campaigns in order to achieve KPIs
Analyze performance based on ROI and engagement to drive actionable insights
Provide suggestions for creatives (Videos,banners ,ad copy)
Run ongoing creative testing on different activity parameters
Generate weekly and monthly performance reports for all major metrics, goals and KPI's
Stay on top of technology and best practice
Develop a strong understanding of the gaming industry, competition and marketing ecosystem

Professional requirements:

2+ year experience in Google Ads – Must
Hands-on management of large-scale ($100K+) advertising budgets
Strong Excel skills (Pivot Tables, Vlookup, Advanced Formulas)
Proven experience in Youtube ,DCM , Google Analytics and other PPC platforms like Facebook and Native Advertising – an advantage
Gaming industry experience – an advantage
Data-Driven mentality and Creative Capabilities.
High motivation and fast learner
Self-motivated, reliable and responsible
Team player and a great communicator
Ability to handle fast-paced environments with effective time-management skills
Must be able to prioritize and meet deadlines
Fluent English – both verbal and written
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“The job I got is really wonderful, exactly what I wanted to do” (Giordana, Tel Aviv)
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