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Job Opportunity: Technical Product Marketing Manager

 
Date   Oct 29
 
Listing No.   IE269976
 
Sector   Sales, Marketing & Business Development
 
Region   Center
 
City/Yishuv   Tel Aviv
 
 
Technical Product Marketing Manager
 
Looking for a Technical Product Marketing Manager to own the product messaging and positioning for new and existing product lines. This role will work cross functionally between Product, Marketing, and Sales to ensure we effectively communicate the current and future value of the Company’s industry leading Digital Adoption Platform

What will you actually be doing?

The Technical Product Marketing Manager will own the positioning and messaging for select product lines
Be the voice of product releases for your lines of business, owning relevant collateral (emails, release notes, brochures, videos, webinars, in-product solutions, demos).
Translate product functionality and technical details into user benefit and value.
Research and understand our buyer personas to ensure every product is designed and delivered to create value for them.
Create campaigns designed to raise awareness of our products, increase adoption, improve conversion rates and drive thought leadership .
Use analytics to identify our strengths and weaknesses to continually improve our content and services.
Regularly educate internal teams on the latest products and how to position them, supported by marketing materials to be used externally for customers and internally to the Sales and Marketing teams globally.
Conduct ongoing competitive analysis along with market, and customer research

What should you bring to the table?

Bachelor's degree required
3+ years of experience in a similar product related position, preferably at a B2B SaaS company
Background in a marketing capacity - must
Strong technical understanding of web-based and mobile technologies - must
Strong writing skills, with the proven ability to translate technical related topics into external marketing content
Ability to research marketing trends and other related topics
Past experience in working closely with Product Management teams, with the ability to translate technical concepts into successful product and marketing material
Ability to work self sufficiently, and excel in a high-paced, always changing environment
Experience creating effective brochures, demos, slide decks, videos and running webinars
Excellent English written and verbal communication skills no matter the audience or context
 
 
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