Job Opportunity: Senior SEM Manager

Date   Aug 17
Listing No.   IE267811
Sector   Internet, eCommerce, Social Media & Digital Marketing
Region   Center
City/Yishuv   Herzliya
Senior SEM Manager
What you'll do

Be the domain expert in everything that has to do with SEM and Google specifically
Manage high-budget lead-gen campaigns in multiple languages, collaborating with regional marketing teams (local needs, ad copy etc)
Manage hands on and via agencies all search engine marketing platforms, including Google, Yandex, Bing, Yahoo, Baidu, and Naver
Analyze and optimize campaigns based on 3rd party analytics data to increase campaign ROI
Work closely with our account team at Google to be included in betas, stay up-to-date with platform capabilities and industry trends, and improve campaign performance
Develop a strong understanding of the Company’s products, industry, and competitors, to develop more robust campaigns and reach our objectives

What you have

5+ years of experience managing Google campaigns with focus on search
Data-driven and analytical approach to decision making
Strong MS Excel / Google Sheets proficiency
Experience in international markets and global campaign management
Strong written and verbal communication skills in English

Bonus Points

2+ years of experience managing global B2B companies
Robust knowledge of the mobile app marketing industry and attribution platforms
Experience managing Bing/Yandex campaigns
Experience managing campaigns on social platforms (Facebook/LinkedIn)
BA degree
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