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Job Opportunity: Senior Marketing Manager

 
Date   Jul 09
 
Listing No.   IE266889
 
Sector   Sales, Marketing & Business Development
 
Region   Center
 
City/Yishuv   Tel Aviv
 
Language(s)   Arabic; Russian
 
 
Senior Marketing Manager
 
We are looking for an experienced marketing manager who has background managing multi-channels with a focus on user acquisition, engagement, retention and brand building. In this role you will lead global marketing strategy, all marketing campaigns and innovation in order to support the marketing objectives of the business. In this role, you’ll help grow our subscribers, transforming user insights into meaningful innovations.

Responsibilities

Own the end to end in-app and on-site experience for the company subscription plans and credit offerings
Lead activities for user acquisition and engagement across off-site media, onsite and in-app marketing and outbound channels to drive user engagement. Manage end-to-end digital campaigns from creations, analysis, optimization and reporting across multiple platforms (Google Ads, Apple Search, Facebook Ads etc.) to reach potential the company users off-the company to increase user acquisitions
Partner with Product and Marketing Analytics teams to dive deep into metrics, identify growth drivers or problems, and act on improvement opportunities
Act as the “business owner” for product marketing, understanding and reporting on campaign, along with responsibility for driving projects and promotions to achieve business objectives
Synthesize and analyze relevant campaign metrics and user flow metrics to identify opportunities

Requirements

You have 4+ years of working experience with at least 2 years of relevant industry experience in an online consumer business, probably in subscription product for a mobile app. Knowledge of subscription based business models, revenue streams, pricing strategies, market sizing and partnering models is a plus
Extensive understanding of the Mobile Apps industry
You have worked on online marketing campaigns and CRM before and are comfortable with rolling up your sleeves and executing things yourself
You are very comfortable using a range of tools to analyze, test, and execute online marketing activities (eg. Google Analytics, Facebook Ads Manager) and possess core skills needed to get the job done or are otherwise a quick learner. Knowledge of SQL and mobile analytics tools is a plus
You speak English fluently, and preferably have some proficiency in Arabic or Russian. Good knowledge and insights into Russia, USA, Western Europe or Middle East markets is a plus
Support user research projects and lead integration of these learnings into campaigns and tests
Scope A/B tests for our campaigns, upsell assets, landing pages and funnel flows, and work with team members to implement these tests across regions to improve conversion
 
 
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