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Job Opportunity: Senior Director of Digital Marketing

 
Date   Feb 11
 
Listing No.   IE271928
 
Sector   Senior Management
 
Region   Center
 
City/Yishuv   Airport City
 
 
Senior Director of Digital Marketing
 
We are looking for an experienced Senior Director of Digital Marketing to direct and oversee our entire digital marketing activities. You will design, implement and monitor effective marketing strategies that align with our business goals, primarily driving lead generation for our newly introduced SaaS offers and advanced services.

Our ideal candidate has a marketing background and work experience in creating digital content, programs, campaigns, advertisements, events, analyst briefs and more. It is imperative that you would be experienced in running multiple digital campaigns in parallel, while carefully monitoring and controlling budget, measures and effective conversion processes.

To be successful in this role, you should be highly professional, self-motivated and hands-on. You should also play a significant role shaping the company’s strategic planning through effective communications with the market, customers and partners.

Ultimately, you should be able to ensure that the marketing department’s activities contribute to our company’s long-term success and short-term revenue objectives.

Responsibilities

•Developing and implementing a cohesive marketing plan to increase brand awareness, lead generation and overall revenue objectives
•Craft the marketing story around our product strengths
•Setting short and long-term goals for internal teams
•Planning, executing and monitoring a global budget
•Build relationships with media and stakeholders through creative PR strategies
•Monitor all marketing campaigns and improve them when necessary
•Prioritize marketing projects and allocate resources accordingly
•Prepare regular reports and presentations on marketing metrics for company leadership team
•Conduct market analysis to identify challenges and opportunities for growth
•Provide guidance and ideas to organize effective marketing events
•Track competitors’ activities

Requirements

•Hands-on digital marketing experience in SaaS companies is mandatory
•Proven work experience as a VP/senior director/head of marketing (depending on the company size)
•Demonstrable experience designing and implementing successful marketing campaigns
•Solid knowledge of SEO, conversion process, web analytics and Google Adwords
•Experience with SFDC and HubSpot are a big advantage
•Strong leadership skills
•Excellent communications skills and fluent in English
•Strong analytical and project management skills
•BSc in Engineering and/or BSc degree in Marketing, Communications or relevant field
 
 
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