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Job Opportunity: Retention Manager

 
Date   Apr 11
 
Listing No.   IE273578
 
Sector   Customer Sales, Service, Support & Success
 
Region   Center
 
City/Yishuv   Ramat Gan
 
 
Retention Manager
 
About The Position

As a retention Manager, you will take part in building and evolving the communication program for the Company users.

In this role, you will be strategically building and optimizing the user experience for millions of users. You will need to know our users and their needs, set up and deploy new emails and in-product flows, analyzing, optimizing for specific segmentations and leveraging industry best practices. You’ll identify new opportunities for the user lifecycle and drive performance, engagement and retention efforts that have a direct impact on the business growth and revenue goals.

Responsibilities

Manage all aspects of the CRM execution.
Manage end-to-end multi-channel campaigns: from ideation, through set up & segment and ends with analysis & optimization.
Construct user journeys towards optimizing user engagement, conversion, and retention, via close collaboration with Product, Marketing, Content, and Creative teams.
Build a cross-channel experience with several touchpoints, like emails, in product, pushes to create automated, ad-hoc, triggered, and transactional programs
Monitoring and analyze campaign ongoing and end results, jointly with BI, to deliver recommendations based on insights and troubleshooting when necessary

Requirements

2-3 years of hands-on email automation marketing and CRM experience
Solid knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
Well versed in domestic and international email compliance laws like CAN-SPAM and GDPR
Experience in: initiating, building, analyzing and optimizing drip campaigns/user journeys for different life stages, driven by data and user behavior is a must
A proven track record of building campaigns driven by a deep understanding of the user behavior and needs
Strong analytical skills with a proven ability to work on data analysis both independently and via collaboration with BI analysts
Experience collaborating across multiple departments to execute projects
Excellent presentation, written, and verbal communication skills
SaaS marketing experience is a strong plus
Experience in website building and design is a strong plus
 
 
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