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Job Opportunity: Retention Manager

 
Date   Aug 03
 
Listing No.   IE268187
 
Sector   Customer Sales, Service, Support & Success
 
Region   Center
 
City/Yishuv   Kfar Saba
 
 
Retention Manager
 
We are looking for highly skilled and professional Retention Manager who will join our Digital Transformation team in its mission to convert The Company’s marketing practice to a data-driven marketing that supports the company’s Customer Centric strategy.

As the Retention Manager, you will be expected to drive Customer Retention across all channels through CRM and Loyalty Activities and more.

The successful candidate will be a data oriented full-stack marketer with a strong customer orientation and can do approach, good command of analytical skills. Proven experience in designing and execution of Omni channel Customer journey is required.

Main duties:

Design, Build and Optimize Customer Journeys to support retention using Digital and non-Digital Marketing tools, Strategic Campaign development as well as the Analysis and insight from all channels and touch points
Design, Build and Optimize Customer loyalty Plans (member acquisition, engagement and retention), Micro Moment Activities and Overall Customer Experience
Test, learn and optimize out Digital Marketing Activities, perform in-depth analysis and investigation of our Digital Retention Programs across all tools and channels for continuous improvement
In-depth investigation of data for building segments and motivations for action that will help customers stay loyal to the brand

REQUIREMENTS

Proven experience in launching and optimizing retention plans and loyalty clubs
Proven experience in analyzing large amounts of information within a digital customer journey, drawing conclusions and making data-based recommendations
At least 5 years of experience working with Digital tools, Marketing Automation, Data Analysis and Customer journey tools
Minimum 2 years’ experience in a global FMCG company in a position that include managing marketing of global brands
Cooperative team player with amazing storytelling abilities and strong presentation skills
Fast Learner with the desire to continue learning and to find new and innovative solutions
Full working proficiency in English
 
 
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