Job Opportunity: Product Marketing Manager

 
Date   Aug 21
 
Listing No.   IE267907
 
Sector   Sales, Marketing & Business Development
 
Region   Jerusalem
 
City/Yishuv   Jerusalem
 
 
Product Marketing Manager
 
RESPONSIBILITIES

A key figure in the Marketing department
Create a holistic marketing and growth strategy for the app
Work closely with Product and Marketing teams to increase user acquisition & retention for the app and drive strategic initiatives for marketing
Develop and execute growth initiatives to drive user acquisition and retention leveraging marketing campaigns, and in-product growth levers
Lead and coordinate positioning and marketing plans related to app updates and feature launches
Develop product marketing strategies (pricing, advertising, product launching)
Measure the impact of marketing activities including user acquisition, influencer, and brand awareness campaigns
Conduct ongoing competitive analysis to develop compelling product positioning, pricing and messaging that differentiate our apps

REQUIREMENTS

Experienced in leading high-scale campaigns for acquisition, retention and re-engagement - a must
A data-driven ‘people’s person’, with the ability to motivate stakeholders to drive goals
Ability to drive multi-faceted projects and people
Ability to prioritize budgets and limited resources
Able to build a narrative through the numbers and data
Experience working with Product and R&D on Growth initiatives - a plus
 
© 2020 israemploy