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Job Opportunity: Performance Marketing Analyst

 
Date   Oct 08
 
Listing No.   IE269231
 
Sector   Sales, Marketing & Business Development
 
Region   Center
 
City/Yishuv   Ramat Gan
 
 
Performance Marketing Analyst
 
As the first marketing analyst in the Company, you will be leading the performance analysis of the revenue division. Working closely with data and marketing teams, you will be in charge of analyzing the division performance across all teams and activities, defining and measuring success, and communicating these evaluations to senior management.

Responsibilities

Define, design, develop and execute the division analytics strategy and solutions to improve optimization and mitigate risks
Detailed mapping and definition of soft and hard KPIs
Define, build,and optimize multi-channel attribution acquisition, retention and churn models building and optimization
Analyze marketing activities - channels, campaigns, promotions etc, and present recommendations
Work with BI department and business unit managers to set the standard performance reports and dashboards such as targets vs. actual, conversion, LTV, online campaigns performance report, SLA reports, support & success agents efficiency reports, sensitivity reports, performance alert reports etc
On-going deep data analysis to identify core insights, trends, problems and opportunities due to externalities and internalities

Requirements

At least 2 years’ experience as marketing performance analyst/business analyst in a global online B2B / B2C company. Experience working in online SaaS companies – strong advantage
B.A or higher degree in economics, statistics, industrial engineering or relevant field
Strong familiarity with major marketing platforms and tools - Google Adwords, Google Analytics, Facebook ads, etc.
Experience with SEM/PPC campaign analysis
Strong SQL capabilities
Proven experience with developing marketing attribution models - a strong advantage
Familiarity with LTV models and churn models - a strong advantage
Highly communicative verbal and written. High proficiency in the English language
 
 
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