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Job Opportunity: PPC Manager

Date   Feb 21
Listing No.   IE264247
Sector   Internet, eCommerce & Social/Digital Media
Region   Center
City/Yishuv   Rishon Lezion
PPC Manager
The PPC Manager is responsible for leading our paid media strategy and execution.


Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, Linkedin, Facebook and other platforms for online campaigns.
Maintain and optimize campaigns keywords, bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Provide creative copy suggestions and graphical ad templates.
Manage Display network placement lists on AdWords and through other contextual advertising platforms.
Identify new opportunities, provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goals.
Communication to team and management on project development, timelines, and results.


Minimum 2 years of experience in Search Engine Marketing (SEM), Google Adwords, Linkedin, Facebook and DIsplay networks.
Proficiency in managing moderate to large scale PPC accounts in a B2B SaaS company.
Proficiency in MS Excel, PowerPoint, and Word.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Proficiency in Salesforce and Marketo a plus.
AdWords / Bing certification a plus.
BS/BA degree preferred.
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