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Job Opportunity: Marketing Communications Director

 
Date   Oct 08
 
Listing No.   IE269230
 
Sector   Technical/Content/Copy Writing & Marcom
 
Region   Center
 
City/Yishuv   Ramat Gan
 
 
Marketing Communications Director
 
About The Position

We are looking for an experienced Marketing Director to own and champion the newly refreshed Company brand and communications. In this role, you will be planning and executing on the Company’ brand strategy, PR and social media. You will work closely with external agencies and internal teams to inspire, recognize and nurture bold, leading-edge creative ideas, messaging, and promote in-house expertise on topics such as co-branding, brand architecture, brand purpose, etc.

Responsibilities

Develop and lead the Companys’ brand strategy, positioning and messaging
Develop customized, localized brand GTM plans for existing and new markets
Drive the Company’ brand leadership and exposure within and outside the WordPress ecosystem
Lead PR & thought Leadership programs: media relations, influencer marketing, reputation management, conference & events participation
Develop breakthrough communications through owned, earned and curated content cementing the Company as a thought-leading brand
Prepare and manage PR, social, brand marketing and corporate communications material
Partner with marketing and product-marketing teams and oversee external agencies
Work closely with inbound marketing teams to craft marketing content, integrated cross-channel campaigns and programs
Ensure the organization maintains brand consistency and integrity across all global initiatives
Track & measure the Company brand reputation throughout
Lead internal brand activation

Requirements

You are a risk-taker, experimental and a team player. You know how to create an authentic voice that touches people’s hearts. You are as creative as you are analytical, a great communicator and have a knack for wording
Deep experience in brand management, brand strategy and execution
Experience in running global PR and social media programs that prove effective
Experience working in a matrixed, cross-functional organization
Project management and coordination with internal and external partners
Maintain a high-bar for creative quality for yourself and others while pushing to find the best solution to meet company goals
Experience working in SaaS/software, global, online companies in B2C/SMB verticals - a must
Experience in WordPress vertical - strong advantage
Experience working in community/open-source brands - strong advantage
Rolled-up sleeves approach and bias for action
 
 
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