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Job Opportunity: Inbound Marketing Manager

 
Date   Feb 18
 
Listing No.   IE263717
 
Sector   Internet, eCommerce & Social/Digital Media
 
Region   Center
 
City/Yishuv   Tel Aviv
 
 
Inbound Marketing Manager
 
Duties and Responsibilities

Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
Create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, and mail/print campaigns to drive customer acquisition
Optimize marketing automation (Marketo) and lead nurturing processes through email, content, and social channels
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers
Conducting customer, competitor, and product research
Create reports containing a robust description of the monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
Propose new and improved inbound marketing campaign ideas

Requirements

Previous experience in marketing management for 3-5 years
Excellent communication and interpersonal skills
Creative thinker and problem solver
Efficient organizational and time management skills
Data-driven and research-oriented
Proficiency in marketing automation and blogging software features
HTML/CSS, Adobe Creative Suite hands-on experience is an advantage
 
 
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