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Job Opportunity: Growth Director

 
Date   Oct 11
 
Listing No.   IE278633
 
Sector   Sales, Marketing, Business Development & Market Research
 
Region   Center
 
City/Yishuv   Tel Aviv
 
 
Growth Director
 
We believe in balancing between the flexibility of working from home, and the fun of working together and face to face personal connections. That is why we have implemented a Hybrid model, in which you work from the office 3 days, and can decide to work from home two days a week. Enjoying the best of both worlds!

We’re looking for an experienced professional to own our top of the funnel growth, driving purchase behavior and intent, while partnering with product and marketing functions and leveraging the use of all available digital techniques and technologies.

What you're going to do:

Own our user journeys, including full ownership over the website funnels, website structure and navigation and conversion funnels.
Identify target audiences, users personas and intents, which enables you to determine where customers are in the buyer’s journey, and the right experiences to advance them.
Partner cross-functionally with product growth teams, product marketing managers and other marketing functions to plan, build and execute growth initiatives that drive conversion.
Partner with engineering and design teams to develop specifications, manage scope and deliver efficiently and on time.
Designing A/B testing and analyzing the results of marketing and product experiments to determine which approach had the most impact on growth.
Monitor performance and gather qualitative and quantitative users feedback, and use them to communicate as well as guide iteration for improvement.

You should have:

Obsessivity with understanding our users.
Ability to identify opportunities and initiate ideas. You are a creative and innovative thinker who can attain first-mover advantage and maintain competitive edge.
Proven experience of at least 5 years in leading growth initiatives that drove significant improvements.
Deep experience in digital marketing tactics and strategy. A strong understanding of the technology and mechanics of B2B digital acquisition. Experience with both freemium and no-touch sales models, and success in managing and scaling both.
Strong business judgment & decision-making skills;
Excellent communication, presentation and leadership skills and knowing how to communicate insights and ideas.
Strong analytical skills with an ability to compile and analyze data to make business decisions.
Experience working closely with product managers, product marketing managers and user acquisition functions to change user flows, amplify key content and features.
Ability to work in a dynamic fast paced environment that delivers day-to-day business needs and makes rapid progress on important long term business objectives.
 
 
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