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Job Opportunity: Facebook UA

 
Date   Jul 25
 
Listing No.   IE277009
 
Sector   Internet, eCommerce, Social Media & Digital Marketing
 
Region   Center
 
City/Yishuv   Herzliya
 
 
Facebook UA
 
The Marketing Department is the fastest growing department at the company, and its focus is not merely to expose as many people as possible to our games, but rather to bring our games to true gamers through rigorous analytics! Marketing is all about combining deep, insightful performance analysis with amazing, impact creative.

Our goal is to optimize our campaigns with the most effective combination of graphics, text and reach to make sure that our games reach those unique individuals who would enjoy them the most.

You will be expected to be Hands-on of large-scale advertising budgets - to develop campaign strategy, conduct A/B tests, reporting and analyzing your activities, conduct market and competitors research, as well as being creative. The role demands monitoring and optimization on your tasks in real time.

Responsibilities:

Setting, optimizing and scaling Facebook campaigns in order to achieve company's goals
Analyze performance based on ROI and engagement to drive actionable insights
Identifying trends on real-time and take actions accordingly
Stay on top of technology and best practice
Implementing innovative management techniques to maximize campaign performance
Generate weekly and monthly performance reports for all major metrics, goals and KPIs
Provide creative copy suggestions and graphical ad ideas
Run on-going A/B Testing on different activity parameters
Develop a strong understanding of the gaming industry, competition and marketing ecosystem

Requirements:

2+ years experience in Facebook PPC Account Management - Must
Experience with other UA platforms such as Google Ads, Ad Networks, CPE - Advantage
Gaming industry experience – Advantage
Mobile marketing experience – Must
Hands-on management of large-scale ($100K+) advertising budgets
Excellent analytical skills – Analyzing complex data sets and extracting actionable insights.
Strong Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data Manipulation)
High motivation and fast learner
Ability to handle fast-paced environments with effective time-management skills.
Must be able to prioritize and meet deadlines
Fluent English – both verbal and written
 
 
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