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  israemploy Jobs in Israel Network  
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Job Opportunity: Director of Marketing

Date   Jul 07
Listing No.   IE266845
Sector   Sales, Marketing & Business Development
Region   Jerusalem
City/Yishuv   Jerusalem
Director of Marketing
The company is revolutionizing the WordPress world by automatically converting websites to a static and serverless architecture, making sites faster, safer and more scalable than ever before possible. Founded by 10+ year WordPress veterans, entrepreneurs and the co-creator of PHP, we are a team of domain experts who care deeply about improving the speed and security of the internet (37% of the entire internet is currently running on WordPress!). We’re backed by top VCs including SignalFire, TenOneTen, Accel, Seneca VC as well as Automattic, Eric Reis and more.

About This Role:

Looking for an experienced B2B Marketing leader who is excited about building a team at a rapidly growing company, but who is also not afraid to roll your sleeves up and get your hands dirty in execution. This person will be responsible for creating and executing our overall marketing strategy with a heavy focus on lead and demand generation and marketing automation.

The role of Marketing will be focused around generating awareness and interest from marketers and web developers at large companies that rely heavily on WordPress. Success will be measured by increased traffic to our website, number of new trial accounts and paying customers, increasing conversion rates and overall exposure in media (i.e. press mentions, social media followers and activity, etc.).

This role is a perfect opportunity for someone who loves tech and building functions from the ground up. Given our extensive network of top tier advisors and investors, this role will provide access to innovators and leaders as well as the opportunity for tremendous internal growth.

Roles & Responsibilities:

Assist in developing consistent messaging, positioning, and branding for the company
Own and scale the marketing strategies for engagement, retention, and monetization of our global customer base
Define and own demand generation strategy, tactics, and performance reporting across the full business-buyer journey
Drive marketing initiatives across digital channels (including owned or paid), as well as offline channels, to meet sales pipeline needs
Define customer personas and audience segments, and identify opportunities to engage at key moments of a customer’s lifecycle
Grow a high-performing team, including by developing, recruiting, training, and mentoring talent
Partner closely with the executive team to manage the lead funnel and sales handoff, build lead scoring capabilities, and report outcomes
Work with the Communities team to engage the community with marketing content and programs
Track and report on all metrics and continually iterate and optimize for desired goals
Manage budget and hire/manage any necessary contract resources

Ideal Candidate:

You are an experienced marketer with a track record of building demand gen programs, brands, producing great content in the tech space, and managing a team
You’ve owned and executed on building messaging and positioning at early or growth stage companies
You are an exceptional writer and care about copy, voice, and overall messaging
You are a self starter and don’t require a lot of hand holding or direction. You get excited by the ability to develop and execute strategy and can pull people in as needed
You are comfortable with technical topics (no need to be technical yourself but are ok asking questions, pulling folks in, and learning about areas you might be unfamiliar with)
You can juggle lots of projects and meet deadlines, while maintaining high standards and attention to detail
You are able to create and manage a budget and optimize for ROI over time
You collaborate well with different personalities and are a team player
You are creative and not afraid to go outside the lines and do things differently


Work closely with a cross-functional team of highly motivated and intelligent folks with a unique range of startup, tech and enterprise experience
Vibrant company culture with frequent team-building events
Competitive salary with stock options
Flexible work schedule
Strong focus on work life balance
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