We’re looking for a smart, innovative and high-energy professional to head our global fast-growing CRM team. If you’re the kind of person that loves to get stuff done, collaborate with colleagues all over the world, business oriented, passionate about customer experience and interested in joining a fast growth global company that is trusted by the world’s top digital brands and truly cares for its customers.
What’s the job?
Design and execute a comprehensive CRM strategy, driving the funnel from the moment new leads are generated, through sign up, conversion to first activity, retention, upsell and win-back, maximizing the lifetime value of every single customer and optimizing their experience.
Deepen our relationship with new and existing customers, promoting additional services and educating them on how to benefit more from what yhe company can offer them – create wise educational campaigns for our customers to see clearly ‘what’s in it for them’ at every step of their lifecycle
Manage CRM funnels and segmentations to allow for more personalized, targeted communication
Build a worldwide lead nurturing strategy to optimize the conversion of leads into customers, working closely with sales and customers success teams to make it a joint effort and success
Manage the customer contact strategy via multiple channels including email, SMS, in-application messaging, push notifications and more
Assessing new tools and capabilities to ensure we are using the best technologies and strategies to deliver the results
Lead localized marketing strategies to increase success within specific countries and verticals, aligning with leadership within countries and business lines
Develop and define strong monitoring capabilities and KPIs to measure performance of marketing activities, converting data into actionable insights for marketing
Develop frameworks (such as segmentation and KPIs) to align product, marketing and data teams with retention objectives
Build and maintain a test and learn roadmap to continually optimize the performance of all customers lifecycle marketing activities
Lead the CRM department, currently including 4 teams, 15 people (marketing data developers, email marketing managers, CRM managers and analysts) in achieving aggressive targets and creating constant value
Build strong working relations with teams outside of marketing including Sales, Customer Success, Partnerships, R&D, Data, Product and Operations to improve business processes
Have you done this kind of stuff?
8+ years of experience in marketing with a focus on CRM in a high-growth global company with a strong background in customer conversion and retention, and campaign management/marketing automation tools
Strong business-oriented thinking combined with a technical approach
Top-notch leader with strong communication skills, experience managing a sizable global team, with a strong work ethic who can inspire others to go the extra mile
Strong data analysis skills and ability to focus sharply on driving incremental value, as a ‘way of thinking’
Excellent written and verbal communication skills in English
Comfortable operating in a fast-paced and self-driven environment
Ability to take direction, work under pressure, build great relationships with colleagues Across functions and always remain exceptionally well organized
Strong organizational and time-management skills, with ability to multi-task and meet tight deadlines
Motivated by working in an informal, entrepreneurial, roll-up-the-sleeves culture