Job Opportunity: Digital Strategic Planner
||Internet, eCommerce & Social/Digital Media
Digital Strategic Planner
About The Position
A successful and fast growing PPC agency. We run large-scale online advertising campaigns on display, search, social, and video networks, and develop innovative ad optimization technologies.
Position & Responsibilities
The Strategic Planner will conduct market analysis, from our consumer’s end.
Detect current trends and global directions to incorporate into advertisement strategies.
Seek, test, inquire and research target audiences, detect and define potential customers (by needs, motivation, behavior, aspirations, economic information, psycho-graphics and thinking) utilizing investigative tools and statistics software.
Determine genuine, precise overviews of users in order to create accurate marketing strategies, messages and tones.
The Strategic Planner’s role is to connect the Account Managers and the creative Studio teams.
Write project briefs
Comprehension of users, targeting of various audiences with the right message for each
Research and analyze competition: Competing companies campaigns messages
Shape new and different ad concepts for each product audience
Process campaign performance data and detect conclusions, create presentations and campaign summaries
Strategic comprehension of AB Testing
Ongoing communications between Facebook Google teams and the Creative Studio
Comprehension and research of trends in our client’s worlds
Research new marketing tools trends
Implement business operations and procedures to keep departments organized and synced up
must have two years of experience as a Planner
High familiarity with performance marketing and online ad campaigns: Social media platforms, Google Adwords, Display, SEO, Video, Remarketing
Experienced in digital marketing
Marketing proficiency, keen comprehension of social and consumer psychology, trends and demographics.Experience working with research and analytics tools
Strong intuition for consumer trends
Understanding of market research and data analysis
Strategic thinking and vision
Creative problem-solving aptitude
Organizational, leadership and presenter skills
Excellent communication skills
BSc/BA in Business Administration, Marketing, Finance or a related field
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