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Job Opportunity: Digital Marketing Manager – Middle East and Africa

 
Date   Feb 22
 
Listing No.   IE272241
 
Sector   Internet, eCommerce, Social Media & Digital Marketing
 
Region   Center
 
City/Yishuv   Tel Aviv
 
 
Digital Marketing Manager – Middle East and Africa
 
We are looking for a seasoned Digital Marketing Manager to join the Central Marketing Organization (CMO).

The Central Marketing Organization (CMO) drives digital marketing transformation and execution in the Area. CMO delivers deep marketing capabilities and expertise to drive the Area’s growth agenda and create our fans. CMO’s data-driven marketing insights innovate go-to-market (GTM) campaigns with clear customer targeting, leveraging global customer nurture programs, digital events, social marketing-all through world-class marketing operations at scale. CMO is a strategic partner with Sales teams across all customer and partner segments and prioritized industries, as well as product-focused marketing teams and communications. CMO models our leadership values and nurtures a diverse and inclusive team.

This position contributes to our success and inspires your Area marketing team to make us one of the most engaging, thoughtful, and innovative brands in digital marketing. This role manages and oversees the Area Social Command Center and has extensive knowledge of social platforms along with how social channels can be optimized with high-quality content to create best-in-class experiences that drive greater customer engagement. The Social Marketing Manager is a leader versed in the consumer and commercial businesses to help us grow our social engagement and footprint for the Area.

The Digital Marketing Manager helps teams take a customer-centric approach to social engagement programs and influencer programs (influencer programs in partnership with the local communications team). This role sets goals for social marketing and develops organizational capability based on business priorities and customer needs. Leads overall development, oversight and approval of local social marketing plans, with an emphasis on setting strategic goals, defining key tactical frameworks, and following global social processes and brand guidance for all CMO social channels.

Besides working with the Area leadership team, the Social Marketing Manager’s professional partnerships and network extends to our Headquarters digital and social marketing leaders to amplify the impact of global content investments. This role leads the Area to smartly maximize marketing investments by using global content and services to deliver a consistent customer experience.

The ideal candidate is a quick learner and rapid adopter of leading practices from A14 peers, and a courageous leader skilled in both managing the Area Social Command Center to execute on global strategy and champion effective marketing integration and social marketing operations to drive positive business outcomes. This role works in a highly matrixed organization, and the industry that requires a combination of Modern Marketing Profile, Social Marketing leadership and global programs adoption in each Area for the greater cause-all coming together to deliver the customer experience.

Responsibilities

Manage the Social Command Center (SCC) business priorities and social strategies including campaigns, social event coverage, social content calendar, publishing content leveraging global assets, monitoring comments and responses, optimizing for paid social boosting, and deriving insights with KPI definition and measurement. Manage local social channel footprint and identify opportunities for consolidation. (40%)
Oversee Social Command Center operations, governance, accessibility, and manage vendors in partnership with Marketing Service Central (MSC). As appropriate, partner and liaison with Social MC communities, Corp and AORs. (20%)
Collaborate on the always-on content strategy and advise on content quality. (20%)
Manage local employee social advocacy program to activate sellers and support with relevant content. (10%)
Ensure brand guidance, as well as global social processes adherence, in all CMO social media owned channels. (10%)

Qualifications

Minimum 10 years of digital and social strategy development, multi-phase execution and delivery experience for a large brand and/or digital agency with a strong track record taking a strategic and deeply customer-centric approach to digital and social marketing.
Strong understanding of current and emerging social marketing platforms.
Agency and Vendor Management: Ability to evaluate social capabilities of agencies and vendors and manage them to obtain optimal results.
Executive presence: Ability to engage with CxO audiences, present to large groups and be a spokesperson for the company
Organizational Agility, Impact and Influence, Cross Boundary Collaboration and adept at large scale, multi-year enterprise change management
Knowledgeable of the company ecosystem and programs




 
 
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