We are seeking a talented Content Marketing Specialist to assist in all marketing initiatives by creating marketing collateral and distributing content on social media platforms. You will work closely with the sales team to ensure the success of all marketing initiatives.
· Create, publish, distribute, and analyze compelling content for our target market
· Write and edit engaging copy for websites and other digital platforms
· Maintain an active presence on social media, including Facebook, Twitter, Instagram, and LinkedIn
· Write, develop and produce long and short-form content, to drive qualified traffic to our site
· Create and compile images/graphics for use in company collateral, videos, and various digital marketing campaigns: website content, email, social media, landing pages, and blog posts.
· Manage news releases, new product announcements, fresh content, pictures, and supplier logos on the website, literature updates.
· Analyze performance metrics to identify opportunities and measure success
· Excellent copywriting and editing skills
· Proven work experience as a content writer
· Proficient in WordPress or other content management software
· Experience with Adobe Creative Suite
· Organic social media content experience a plus
· Bachelors in marketing or relevant field a plus
Full-time / Flex hours with some overlapping US hours