Training and Education operation for the region
Shared responsibility with T&E department of operating courses for the company's customers (dentists).
Ownership for the local T&E activities for the region.
Promotion and participants recruitment for online activities organized by the company. Support for hands-on courses.
Promotion, participants recruitment and all marketing organizational and execution aspect of the courses in alignment with T&E department.
Management of customers evening events, tradeshows,
exhibitions and conferences organized by the company, Israeli dental associations, Universities, DSO's, hospitals, etc.
Inbound (Digital) marketing for the region
Determine, build, and execute digital marketing tactics for the region: tool kit, persona, customers journey, positioning, messaging, content plan, campaigns plans, etc.
Plan, develop, execute, and optimize lead generation via digital marketing instruments (inbound market, automated marketing, etc.)
ABT customers community management and brand interaction via social media channels: Facebook, Instagram, LinkedIn, etc.
ABT digital assets development and management (social media channels, website, email marketing, landing pages, etc.)
Content creation to support brand development and lead generation (white papers, e-books, cases, media, blogs, virtual events, etc.)
Engaging and targeted content generation for the lead campaigns: messaging, blog articles, podcasts, clinical cases, research summaries, testimonials etc.
BA in marketing, advertising, business management.
English and Hebrew – full professional proficiency.
Other languages– as an advantage.
Experience working with marketing automation platforms
Experience managing social media paid campaigns (Facebook Ads, LinkedIn Ads)
Experience in invent marketing
Excellent project management skills, from strategy to implementation
Creative thinking and initiative personality
People quality, great communication skills
Strong negotiation skills
Ability to build and manage projects both in the strategic and operative levels